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I spent too much on a laptop last month.
Not on something fancy. A basic work machine. The same model I bought in 2024 for $899 now costs $1,140. The sales guy said it was the memory. RAM prices, he said. Something about AI.
He was right. A 32-gigabyte DDR5 memory kit that cost under $90 in early 2025 now sells for $409 to $529. J.P. Morgan estimates DRAM chip prices will have risen more than 400% from the start of 2024 to the end of 2026. Dell, Lenovo, HP, Acer, and Asus have all warned clients to expect 15% to 20% price increases on PCs this year.
The reason is simple. AI data centers need a special kind of memory called HBM—high-bandwidth memory. Samsung, SK Hynix, and Micron make it. They also make the regular DRAM that goes in your laptop. And they have been shifting factory capacity from one to the other.
So consumer memory got scarce. Prices went up. The companies got rich.
Samsung just forecast its best quarter in history—107.4 trillion won, roughly $80 billion, in operating profit. Micron posted fiscal-year revenue of $133 billion, up 256% from the year before, with $85 billion in net income. SK Hynix says its HBM chips are sold out through 2026.
But here is the part I keep coming back to.
Samsung stock is down 43% from its June high. SK Hynix is down 57%. Micron fell hard in October too. The Philadelphia Semiconductor Index dropped for eight straight sessions through October 16—its longest losing streak since October 2008, the month after Lehman fell.
Memory stocks as a group—Samsung, Micron, SK Hynix, SanDisk—have lost more than $700 billion in market value since October 6 alone. A broader basket of 61 semiconductor stocks has shed roughly $2.5 trillion.
Record profits. Record demand. Record losses in the stock.
I have no idea where the bottom is. But the divergence between what these companies earn and what the market pays for them is the widest I have seen in this cycle. SK Hynix trades at less than four times next year's expected earnings. Samsung fell 2.4% on the same day it announced that $80 billion profit estimate.
Something is off. The market sees a risk these companies do not talk about. And I think I know what it is.
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