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You've met him. The Bitcoin guy.
He's a coworker. Reasonable, with a job and a 401(k). Posts a laser-eye photo on his birthday. On one point he doesn't bend.
He's never selling his Bitcoin.
He'll die holding it. He'll borrow against it before he sells a single coin.
Michael Saylor used to talk that way too.
Saylor runs a company called Strategy. It used to be called MicroStrategy. They made business software for a quarter century. Now they buy Bitcoin. That's the business. They hold more of it than any other public company on earth.
For five years, Saylor said the same thing. Never sell. Borrow against it, hold it forever, pass it to your kids. He told an interviewer in 2022 to sell a kidney before parting with Bitcoin.
Last month, his company sold some.
Thirty-two coins. Roughly $2.5 million worth, between May 26 and May 31. A rounding error against the 843,706 Bitcoin Strategy holds. But the symbolism was bigger than the trade.
The proceeds went to a specific bill. Strategy carries about $1.5 billion in annual dividend obligations across five different series of preferred stock. One of them, called STRC, pays 11.5%. The company normally funds those payments by issuing more common shares. A sale of Bitcoin to fund a dividend … that's a tell.
The mechanism is interesting.
Strategy doesn't just hold Bitcoin. It buys Bitcoin with money it raises by selling its own stock. And that stock has traded for years at a premium to the Bitcoin sitting on the company's balance sheet. In November 2024, the premium peaked. Investors paid $3.89 for every $1 of Strategy's Bitcoin. Saylor calls the multiple "mNAV." It's the fuel.
When mNAV is above 1.0, every dollar Strategy raises by selling stock buys more than a dollar of Bitcoin for existing shareholders. That's accretive. It's the whole point of the model.
When mNAV falls below 1.0, the math flips. Selling stock dilutes existing holders. Accretion turns into shrinkage.
The premium IS the strategy.
Strategy's mNAV fell below 1.0 in early 2026. It's around 1.2x today. Not enough buffer.
So when the dividend bill came due last month, Strategy could either issue stock at a thin premium … or sell Bitcoin. They sold a small slice of Bitcoin. The CEO told analysts on the earnings call: "We will sell Bitcoin when it's advantageous to the company."
That sentence was once unthinkable.
I have no idea what Bitcoin does from here. But I know this. Strategy owns about 4% of every Bitcoin that exists. Saylor has said himself that without Strategy's weekly buying, Bitcoin might trade in the $40,000 to $50,000 range.
A buyer that big going on pause … or going the other way … reprices the asset.
The copycats are everywhere now.
More than 140 public companies hold Bitcoin on their balance sheets as of April. They collectively own about 1.16 million coins — roughly 6% of every Bitcoin in existence. Almost all of them copied Strategy's playbook. Sell stock at a premium, use the proceeds to buy Bitcoin, repeat.
The model only works while the premium holds. The premium only holds while investors keep believing. Belief depends on Bitcoin rising. And Bitcoin's price, on the margin, now depends on buyers like Strategy.
That loop runs in both directions.
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